The GREAT.

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    THE GREAT. is a womenswear brand known for its soft, comfortable designs and a modern take on classic Americana style. Founded by Emily Current and Meritt Elliott, the brand emphasizes authenticity, creativity, and effortless everyday wear inspired by timeless, vintage influences.

    19 products
    The Quilted Bomber Jacket | Navy Bandana
    the GREAT.

    $ 475.00
    The Orchid Top | Harbor Wash
    The GREAT.

    $ 350.00
    Sold Out
    The Bowling Shirt with Hanky Embroidery | Black
    The GREAT.

    $ 250.00
    Sale
    The Highland Skirt | Blue Scattered Bloom
    The GREAT.

    $ 325.00 $ 162.50 Save $ 162.50
    The Cove Shirt | Black & Cream Check
    The GREAT.

    $ 175.00
    Sold Out
    The Ruffle Coverup | Black & Cream Check
    The GREAT.

    $ 245.00
    Sold Out
    The Chambray Embroidered Highland Skirt | Stetson & The Great
    The Great

    $ 395.00 $ 197.50 Save $ 197.50
    Sale
    The Western Embroidered Highland Skirt | Stetson & The Great
    The Great

    $ 425.00 $ 212.50 Save $ 212.50
    Sale
    The Cowboy Boot | Suede Tan Floral
    The GREAT.

    $ 550.00 $ 225.00 Save $ 325.00
    Sale
    The Western Narrow Belt | Cream
    The GREAT.

    $ 175.00 $ 87.50 Save $ 87.50
    Sale
    The Tooled Waist Belt | Black Leather
    The GREAT.

    $ 175.00 $ 87.50 Save $ 87.50
    Sale
    The Blythe Top | Indigo Bandana
    The GREAT.

    $ 295.00 $ 147.50 Save $ 147.50
    The Sonnet Top | True White
    The GREAT.

    $ 225.00
    The Little Tee Rider Graphic | Washed White
    The GREAT.

    $ 115.00
    The Relaxed Trouser Pant | Black
    The GREAT.

    $ 295.00
    Sale
    The Viola Skirt | Indigo Bandana
    The GREAT.

    $ 295.00 $ 147.50 Save $ 147.50
    The Big Bandana | Bright Spring
    The GREAT.

    $ 95.00
    Sale
    The Plush Victory Sweatpant | Almost Black
    the GREAT.

    $ 195.00 $ 58.50 Save $ 136.50
    Sale
    The Reversible Lace Up One Piece | Leopard & Black
    The GREAT.

    $ 250.00 $ 125.00 Save $ 125.00